We are SPORK New York, a multifunctional agency/freelance team combining traditional and digital expertise, agency of record and assignment based relationships, MALE and FEMALE sensibilites,
and founded by the most strategic creatives you’ll ever meet.
At Spork, everything we do begins with one thing: The BRAND’S OWNABLE Truth.
SPORK WAS FOUNDED BY THE WRITER/ART DIRECTOR TEAM OF DEBBIE KASHER AND ARTURO GIGANTE. Debbie and Arturo consider themselves CreatEgists, a very rare breed
of strategically driven creatives. THEY BEGAN THEIR PARTNERSHIP AT OGILVY AND, TOGETHER, HAVE WORKED ON SUCH BRANDS AS AMERICAN EXPRESS, IBM, CAPRI SUN,
KOOL-AID, SPORTSNET NEW YORK, FAGE YOGURT, SC JOHNSON, CASTROL MOTOR OIL AND
SO MANY MORE. DEBTURO'S AWARDS AND HONORS INCLUDE MULTIPLE NEW YORK EMMYS, MULTIPLE ONE SHOW PENCILS, ART DIRECTOR'S CLUB AWARDS, ADDY AWARDS, GOLD EFFIES, CA, ARCHIVE, GOLD PROMAX AWARDS AND THEY HAVE BEEN SHORTLISTEDAT CANNES NUMEROUS TIMES. WHILE AWARDS ARE NICE AND SHINY, WE SINCERELY BELIEVE GOOD WORK
IS ONLY GOOD IF IT WORKS; MEANING, IF IT MAKES YOUR BRANDS FAMOUS FIRST AND YOU FAMOUS SECOND.
Spork is small BY DESIGN. OUR STAFF INcludes the two founders, a strategic planner/account manager, a designer/brand identity guru, and a social media manager with an expertise in influencer marketing. However, To avoid trying to
fit our round pegs into our client’s square holes, our model is to assemble the best team pulling from the best talent out there – a team that is custom made
for each brand’s custom needs.
Spork strives for a 50/50 balance between AOR and projects. AOR allows us to truly partner with our clients to find new and unique ways to drive their brand forward. Projects allow us the pure fun of jumping head first into new challenges. We CAN HANDLE PROJECTS FROM STRATEGY AND CONCEPT THROUGH CREATIVE EXECUTION AND PRODUCTION ACROSS ALL MEDIA CHANNELS INCLUDING BROADCAST, PRINT, DIGITAL, SOCIAL, Mobile and experiential. NO MATTER WHAT THE CHANNEL, WE DEVELOP NOT JUST CAMPAIGNS, BUT UNIQUE EXPERIENCES THAT blur THE BOUNDARIES OF ADVERTISING, ONLINE, SOCIAL AND EXPERIENTIAL BY BLENDING SOLID MARKETING STRATEGY WITH FRESH CREATIVE SOLUTIONS. Mostly, we never forget who OUR real client is:
The consumer.
THINGS THAT SPORK OUR CREATIVITY: DARK HUMOR, ADS THAT DON’T HAVE TO BE EXPLAINED, BEING SENT BACK TO DO BETTER, THE Mets, the nets, PUMPKIN SEEDS, BROOKLYN, SMART ACCOUNT PEOPLE, BRIEFS THAT ARE NO LONGER THAN THREE SENTENCES, #iwishididthat, PITCHES AGAINST WIEDEN & KENNEDY.