Capri Sun / Respect the pouch
Capri Sun had lost its cool, and wanted it back. For over three years, we created award-winning work across all channels that tapped into a kid’s desire to take what they’re told and do the exact opposite. After numerous TV campaigns and a ten episode cartoon series, Capri Sun became Kraft’s #1 selling brand (even besting Oreos) and our “Respect The Pouch” tagline became more recognizable to kids than “Just Do It."
"Bobblehead Fred"
Bobblehead Fred
"Chewie Stewie"
Arturo Gigante ACD / Art Director
"Boing Boing Betty"
Boing Boing Betty
"Leaky Louie"
Leaky Louie
Disrespectoids
Characters
Poster
Disrespectoids Collectoids
Animated Series & Online Game
Arturo Gigante CD / Art Director
