SNY / Disgruntled Sports Memorabilia
An integrated campaign with TV commercials, print and outdoor pitting SNY against other sports networks offering inferior New York sports coverage. Our print and television campaign starred disgruntled New York sports merchandise - those bummed out bobble heads, frustrated figurines and suicidal souvenirs whose owners betray them by not watching SNY.
We also created a proprietary fan experience through the SNY Facebook page. A custom app allowed participants to record their own dialogue over any of SNY’s four TV commercials, instantly embedding their voice in the spots
SNY Voice-Over Do-Over Facebook Contest