SNY / Testosterone

SNY, comfortably seeded as the TV home of the New York Mets and Jets, needed to expand their viewership by letting New York sports fans know that they deliver more coverage of all nine New York teams than any other network on TV. Based on an actual study connecting watching sports to surges in testosterone levels, our television campaign challenged New York sports fans to “up their dose of New York sports” by tuning into SNY at their own risk. “Muscles” was one of TBS’s top ten funniest commercials of the year.