Fage / Ridiculously Thick Yogurt
Fage, the largest dairy company in Greece, came to us with a little known yogurt with a name that nobody could pronounce. Our creative platform centered around the product’s point of difference: a texture so thick it bordered on ridiculous. With a budget that limited us to print, we needed to make a lasting impression, which we did quite literally.
We partnered with Warner Brothers for an outdoor spectacular during the Macy’s Thanksgiving Day Parade. An aviary mishap occurred when a fifty foot Tweety Bird float appeared to have careened off course and ran, headfirst, into a Fage billboard.
No one was hurt.